This from Pat regarding the tragic death of Leon Hamer.
A marketers POV: Ok, so how do we get people’s attention, how do we make some noise ( quietly ), how do we get some free news press, how do we protest this behavior , how do we get the attention of our representatives, how do we utilize Leon’s tragedy to bring about some change to a sport he obviously had a passion for. Publicity , legally that makes a statement and has relevance, take a moment and visualize this … In Honor of Leon, we organize not a ride of silence but a protest that makes loud noise , imagine hundreds of cyclist on a Saturday morning that line A1A and lay down their bikes, “ Laying it down for Leon” ….. that’s right, from Ft Lauderdale to WPB, hundreds of cyclist for a few hours will lay down their bikes on the side of the road and we will waive signs at motorist that pass us by , we will have the “ LAWS “, deadly and accidental facts written on them, we will all wear fake blood on our arms, faces and legs to demonstrate what a cyclist hit by a car would look like, let them see the brutality of what being hit by a mirror actually can do to a human being. Bring our wives and children to show that we are family people too !!!!! This dramatization will be filmed and a copy of this act will be sent to Tallahassee demanding more to be done in terms of Infrastructure and education.
In addition, we have a PR firm in Tallassee that I am going to approach about doing the same “ Lay It Down For Leon “ there around the Capital Building. From this, my hope and goal will be to get a face to face with our Governor and/or other representatives so they can feel our pain and passion . I want to demand that we get some monies allocated to TV advertising for education and infrastructure support. I would also push that in order to get a driver’s license, in the test they not only have to know traffic signs and laws , but, interaction with cyclist laws as well.
There you have my idea. Thoughts, comments, other ideas….